THE CHALLENGE is to decipher the current e*business market among a plethora of software, hardware, solutions, models and applications so as to keep Korean SMEs abreast of the current status of play in the e*business arena.

FURTHER CHALLENGE is envisages with low profile of Korea IT companies due to low PR that culminates in low brand awareness of Korea as at the forefront of e-literacy.

CROSS FERTILISATION of e*businesses within potential partners is to be envisaged and to this end, the general strategic direction of Korean SMEs and it’s potential partners portfolio should be examined in-depth so as to leverage the possible benefit to Korean IT SMEs.